Much has been written on the darkside of the web for job applicants, how employers may find your Facebook profile and read of that drunken student exploit, or of political view they disagree with, or to cross-check your CV for those little *ahem* embellishments.
But I was reminded that it cuts both ways after a headhunter called me and tried to get me interested in a new position. It didn't take that long to identify the company involved, to find their corporate website and then their stock performance and even director stock dealings. Other sites allowed the identification of past employees who were known to some of my associates (it's a small world) and it then gets even easier to get an inside story of what is really going on there.
I won't bore you with the details - it doesn't matter. What does matter is that in the inside-out world of the web reputation will operate both ways.
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